Mr. Hansen regularly serves as lead trial counsel in intellectual property matters for Fortune 500 U.S. companies and international companies in cases filed under the U.S. Lanham Act and copyright law.  In addition to litigation, Hansen has significant experience in all aspects of trademark practice, including United States Patent and Trademark office practice, trademark clearance and counseling.

Hansen's career in the field of intellectual property law spans more than 25 years.  He was a partner in Nims Howes, a law firm responsible for much of the framework of today's intellectual property law, especially cases involving trademark infringement, trade dress and unfair competition.

Representative matters:

• American Italian Pasta Company v. New World Pasta:   Hansen was Lead Counsel and argued successfully before the Eighth Circuit Court of Appeals that "America's Favorite Pasta," was mere puffery.
• Purebred Corporation v. H.J. Heinz et al:  Hansen was Lead IP counsel in a three-week jury trial representing the defendants in trademark infringement, unfair competition and false advertising claims.
• Ermenegildo Zegna Corporation v. Lanificio Mario Zegna:  This international dispute over the name and mark ZEGNA started in 1984 and settled favorably in 2004.
• Sears PLC v. Sears Roebuck and Co.:  In the 1990s, Hansen represented Sears Roebuck and Co. in an international dispute over the name and mark SEARS against Sears PLC, the parent company of a U.K. department store and specialty store retailer.
• Merck & Co., Inc. v. Vioxx Corporation:    Hansen was lead counsel for Merck in this settled case involving the important pharmaceutical trademark VIOXX.
• Weight Watchers, Inc. v. Stouffers Lean Cuisine:  In 1990, Hansen was lead counsel for Weight Watchers in a two-week bench trial involving trademark infringement and false advertising issues known as the "Diet Food War." 

Bill Hansen
William B. Hansen, Ph.D. See also: Linda Dusenbury Ph.D. Research ... Dusenbury L, Brannigan R, Hansen WB, Walsh J, and Falco M. (2005) ...

Lathrop & Gage L.C. | Offices | About Us | New York, NY
... (212) 850-6221. CONTACTS. William "Bill" Hansen. T: (212) 850-6225 ... office is headed up by William R. (Bill) Hansen, a former partner with Duane Morris LLP. ...

Lathrop & Gage L.C. | People
Lisa J. Hansen. Kansas City, MO. T: 816.460.5718 F: 816.292.2001. William "Bill" R. Hansen. New York, NY. T: 212.850.6225 F: 212.850.6221. Robert J. Harrop ...

Shumaker Loop & Kendrick, LLP
03.10.2006 Hansen, Daniel R.; Sturges, William H. "Performance Bond Manual" - North Carolina ... BILL STURGES and DAN HANSEN wrote the North Carolina Section ...

Hinder Say Guns N' Roses' Chinese Democracy Sounds 'Too Artsy' And ... - MTV.com
Hinder Say Guns N' Roses' Chinese Democracy Sounds 'Too Artsy' And ...MTV.com - Nov 21, 2008Looking back on Rose's numerous tour cancellations and hasty moves to boot bands from the bill, which , Hanson said they decided against the tour for the ...

New legislation on Cobo upgrade - Spinal Column Online
New legislation on Cobo upgradeSpinal Column Online, MI - Nov 19, 2008Judson Gilbert (R-Algonac), Sen. Irma Clark-Coleman (D-Detroit) and Sen. Hansen Clarke (D-Highland Park). A Cobo expansion plan backed earlier this month by ...

NEW BUSINESSes - Providence Journal
NEW BUSINESSesProvidence Journal, RI - Nov 19, 2008System, 10 Weybosset St., Providence 02903. Hometown Rentals LLC: A: William P. Adams, Sr. 183 James Trail, West Kingston 02892. R & L Promotions, LLC. ...

Vermilion County committee focuses on plan for wind farms - Urbana/Champaign News-Gazette
Vermilion County committee focuses on plan for wind farmsUrbana/Champaign News-Gazette, IL - Nov 18, 2008Chris Hanson with White Construction in Danville, which builds wind turbines across the country for energy companies, attended the meeting with Lee to ...